Three Residences Per Floor. One Address in Juhu.
3 & 4 BHK · Starting ₹10.25 Cr onwards
Rustomjee Ashiana rises ten floors above one of Juhu's most quietly prestigious addresses — a single boutique tower on NS Road No. 10, JVPD Scheme, holding just thirty homes across its entire height. Founded in 1996, Rustomjee has spent nearly three decades shaping Mumbai's residential fabric, with completed and ongoing projects across Khar, Prabhadevi, BKC Annexe, Bandra, Dahisar, and Juhu itself; Ashiana represents the developer's most intimate offering in the neighbourhood.
The building's signature is restraint applied at scale: only three residences per floor, three-side-open ventilation for every home, and a terracotta brickwork facade whose ageless texture has more in common with the quiet residential lanes of Gulmohar Road than with the reflective glass towers of the commercial corridors nearby. Grand private decks attach to select apartments, giving each home a claim to sky and greenery that high-density buildings in Mumbai seldom afford.
Inside, the homes are configured as 3 and 4 BHK residences with carpet areas ranging from 1,214 sq ft to 1,955 sq ft — proportions that permit separate staff quarters and a dedicated staff entry in 3-bedroom configurations, acknowledging the way families actually live in this part of the city. Premium fixtures, vitrified tile flooring, a granite kitchen platform with stainless steel sink, and VRV air conditioning carry a consistent standard of finish through every unit. Rooftop amenities — a lounge, cafe, and cinema — keep residents' daily pleasures elevated rather than pooled at street level.
The case for this address is straightforward: Juhu is not growing outward. Its land is finite, its mature canopy irreplaceable, and its proximity to the international airport, the Western Express Highway, and a cluster of Mumbai's most respected schools and hospitals locked in. A project of only thirty units on one of the area's most prized internal roads is the kind of inventory that does not recur. With possession targeted for February 2027 and construction well advanced, the window to acquire here is a defined one.
Rustomjee Ashiana is a home for families who want Juhu's unhurried character without sacrificing the completeness of a well-serviced building. Reach out to understand available configurations, floor-level options, and payment structure.
Starting from Rs. 10.25 Cr onwards
| Configuration | Size | Starting Price |
|---|---|---|
| 3 BHK Three-side open, private deck, separate staff entry and quarters | 1214–1578 sq.ft. | Rs. 10.25 Cr |
| 4 BHK Expansive four-bedroom layout with grand deck and premium finishes | 1690–1955 sq.ft. | Rs. 15.50 Cr |
Detailed master plan and unit-wise floor plans available on request.
Plot No. 6, NS Road No. 10, Gulmohar Road, JVPD Scheme, Juhu, Mumbai 400049 · Juhu · Mumbai
Juhu is Mumbai's most distinct coastal neighbourhood — a tree-lined quarter of the western suburbs where bungalows, mature gulmohar avenues, and a two-kilometre seafront coexist with some of the city's most sought-after schools, hospitals, and restaurants. The area sits between the creative energy of Andheri and the institutional gravity of Vile Parle, giving residents easy reach of both without belonging to either. Juhu Beach, one of Mumbai's most recognisable landmarks, is within walking distance, offering a rare daily rhythm of sea air and open sky.
Rustomjee Ashiana occupies Plot No. 6 on NS Road No. 10, Gulmohar Road — a quiet internal road within the JVPD Scheme that is among Juhu's most coveted residential addresses. Chhatrapati Shivaji Maharaj International Airport is approximately six kilometres away, and the Western Express Highway connects the address to the broader city in roughly the same distance. Jamnabai Narsee School, Maneckji Cooper Education Trust School, and Ecole Mondiale World School are each within two to three kilometres, while Nanavati Hospital and Criticare Hospital serve the neighbourhood's healthcare needs.
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The under-construction Versova–Bandra Sea Link will include a Juhu-Koliwada connection point, dramatically cutting coastal travel time between the western suburbs and Bandra, directly benefiting Juhu residents.
The western section of Metro Line 2B, connecting DN Nagar to Saraswat Nagar in Khar, is expected to become operational by mid-2026, putting a metro corridor within a short drive of Juhu's JVPD Scheme.
Phase II of the Mumbai Coastal Road project extends northward connectivity along the western seafront, shortening road travel between Juhu and South Mumbai's business and cultural districts.
The fully operational Aqua Line — 33.5 km underground from Cuffe Parade to SEEPZ — places the international airport, BKC financial district, and South Mumbai within a seamless, air-conditioned transit link accessible from Juhu.
The 508-km high-speed rail project, targeted for completion in 2026, will position Mumbai as a high-speed rail hub, reinforcing long-term demand for premium residential addresses with strong airport and transit access.
With just thirty residences on a 0.24-acre site and land availability in Juhu effectively exhausted, Rustomjee Ashiana represents the kind of scarcity that underpins long-term capital values in Mumbai's most established coastal neighbourhood.
A maximum of three apartments per floor means residents share a landing with two neighbours rather than a dozen, preserving the acoustic privacy and personal space that distinguishes a boutique building from a mass-market tower.
The ageless brick-cladding exterior draws from classic residential architecture rather than chasing a passing aesthetic trend, ensuring the building remains visually distinctive decades after completion in the way Juhu's finest bungalows have.
The rooftop lounge, cafe, and cinema are amenities exclusive to Ashiana residents, positioning the building's highest floors as a social and entertainment destination rather than a mechanical floor — a rare feature at this scale in Juhu.
Rustomjee Ashiana sits roughly six kilometres from Chhatrapati Shivaji Maharaj International Airport and 4.2 kilometres from the Western Express Highway via Gulmohar Road's quieter internal network, giving global travellers outstanding access with none of the arterial road noise.
Founded in 1996 by Boman Rustom Irani, Rustomjee has developed projects across Khar, Prabhadevi, BKC Annexe, Bandra, Borivali, Kandivali, and Juhu, accumulating over 14 million sq ft of delivered space and establishing a track record that institutional investors and home buyers alike rely on for delivery confidence.
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