Keystone Realtors Limited, which operates under the Rustomjee brand, moved into Nagpur through its wholly owned subsidiary Keybloom Realty. On 17 February 2025, Keybloom entered into a sale deed for acquisition of land admeasuring approximately 13,473 square meters situated at Pardi, Nagpur. The company described the move as a way to enter a high-growth geography with an initial, contained investment while participating in a larger land parcel earmarked for development in the locality.
For a developer whose entire operating history has been built inside the Mumbai Metropolitan Region, a land acquisition in Pardi Nagar marks a deliberate step outside its home market. Keystone Realtors itself frames the transaction as an opportunity to enter the high growth geography with rapid growth of infrastructure at Nagpur with a limited investment of Rs 20 crore to participate in the larger land parcel envisaged to be developed. Pardi Nagar was not a random pick — it sits inside the corridor that links central Nagpur to the airport, MIHAN and the Mumbai-Nagpur expressway, the same category of infrastructure-anchored location that Rustomjee has favoured for its plotted developments elsewhere.
Rustomjee's core identity remains a Mumbai and Thane developer. Keystone Realtors (Rustomjee) established in 1995 is one of the prominent MMR based realtors having leadership in redevelopment space. It has successfully housed 19000+ families through several redevelopment projects and has a substantial portfolio of projects spanning the MMR, with 39 Completed Projects, 17 Ongoing Projects and 21 Forthcoming Projects, having delivered over 29+ msf, with a pipeline of over 46 msf of construction area in the works. Its portfolio includes named addresses across the city's most sought-after micro-markets, spanning Prabhadevi, BKC Annex, Khar, Off Juhu Circle, Kandivali, Borivali, Virar and Thane. Marquee assets include Rustomjee Crown in Prabhadevi and, more recently, Rustomjee Verdant Vistas in Thane's Majiwada, a 440-unit luxury tower project developed in partnership with Singapore's Keppel with a projected gross development value of Rs 1,750 crore.
The Pardi Nagar acquisition also fits into a broader shift by Rustomjee toward plotted land as an asset class. Rustomjee Group, a leading name in Mumbai's real estate sector, proudly announces its foray into the plotted development space with the launch of 'Belle Vie,' an exceptional hilltop residential project in Kasara in September 2024 — an 88-acre gated plot community near Igatpuri. Nagpur represents the extension of that plotted-land strategy into a Tier 2 city, a segment the company has publicly signalled it wants to grow given its assessment of land as a long-term value asset.
The Pardi Nagar project — marketed as Rustomjee Plots Nagpur — sits on the roughly 13,473 square metre parcel Keybloom Realty acquired. It is planned as a plotted residential community offering customizable plots of varying sizes, letting buyers build homes to their own design and timeline rather than purchasing a fixed unit configuration. Planned amenities for the community include a swimming pool, clubhouse, party hall, sports area, jogging and cycling tracks, a kids' play zone, a yoga lawn, and a Nana-Nani deck for senior residents, oriented around open green space rather than high-rise density.
This format mirrors the plotted-development template Rustomjee first tested at Belle Vie in Kasara — ready-to-build plots with defined infrastructure, common clubhouse facilities, and landscaped open space — adapted here to a city market rather than a weekend-home destination.
Pardi Nagar's relevance to this project comes almost entirely from what surrounds it. The location has access to NH-44, the Outer Ring Road, and Umred and Bhandara Roads, connecting the site to both the city centre and Nagpur's industrial belt. Dr. Babasaheb Ambedkar International Airport lies a short drive away, and the locality sits within reach of MIHAN, the multi-modal cargo hub and special economic zone that has become the primary employment anchor for Nagpur's south-eastern growth corridor. The under-construction Samruddhi Mahamarg, the 701-km Mumbai-Nagpur expressway, adds a further connectivity layer that is expected to compress travel times and support land values along corridors it touches.
These are the same infrastructure fundamentals that have driven Nagpur's broader shift toward plotted land as a preferred residential product. Plot demand in the city has grown alongside MIHAN-linked employment and metro expansion, with industry estimates suggesting plotted developments now account for a substantial share of residential demand in corridors near the airport and expressway.
Nagpur's plotted-land segment has drawn several branded developers to corridors like Wardha Road, Umred Road and the MIHAN belt over the past two to three years, drawn by relatively low entry prices compared with Mumbai or Pune and by the multi-year infrastructure pipeline still working through the city — metro phase expansion, the Samruddhi Mahamarg, and MIHAN's SEZ build-out. For a Rustomjee buyer, the Pardi Nagar project is best read in that context: an established MMR redevelopment specialist entering a Tier 2 corridor with a plotted format it has already tested closer to Mumbai, at a location chosen specifically for its proximity to the airport, MIHAN and the upcoming expressway rather than for city-centre positioning.